At the outset, I admit I am not objective. I believe that anything in Israel called a "Reforma" makes things worse than they were before. Now to one of the latest swindles, removing water distribution from the local authorities to new "Water Companies". This enables the government to charge the consumers much more for the same water, while piling tax (VAT) on tax.
What happens when a consumer complains to the Water Company about his outrageously inflated water bill? He gets a call from a nice young clerk, reading from a script prepared by the Water Company, who tells him that he must have a leak and he should hire an installator (plumber) at his expense to check it out. This fiendishly clever response must have been prepared by a top advertising or PR mind. In one moment it achieves multiple purposes.
1. It puts the blame on the consumer for the inflated bill.
2. It tells him he has to pay money out of his pocket to check the accusation of the Company, made automatically, without any knowledge of the real situation.
3. They also tell him that if he is late in paying the bill they will charge him interest.
The intended effect on most consumers is that they figure it will cost less to pay the bill than to hire an installator and they give up. Score 3 points for the Water Company and its genius PR advisor.
The proper consumer response should be, "I have nothing personally against you young lady, but your company charges me exorbitant fees and claims in expensive advertising handouts to give me service. So let them hire an installator to check whether there is really a leak." Also demand a written answer.
When I did this the clerk asked me plaintively, "What do you want me to write?" I told her to pass my complaint to her superior or her legal department and let them decide what to write.
In a recent story which was reported on the radio, the Bat Yam Water Company sent a bill for NIS 30,000 (yes, thirty thousand new shekels) to a senior couple living on Bituah Leumi old age pension. Even with the intervention of the radio program they decided they could only reduce it to NIS 12,000 and all the wise men of Chelm could not find a legal way to solve the problem. They offered the old couple the chance to pay it out over time, but then (of course) they would have to pay interest!
In too many cases enacting a law means that the Treasury text automatically becomes the Knesset text, without going through the minds of the MK's. Charles Dickens wrote in "Oliver Twist", "The law is an ass."
Yitzhak Heimowitz
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